Yay or Nay? Should WordPress Products Offer Lifetime Deals?
Should WordPress plugins offer lifetime deals? This episode of WP Product Talk explores the pros, cons, and everything in between.
Lifetime deals. They’re the golden ticket for some, and a business-killer for others. In the WordPress product space, few topics spark as much debate as whether or not to offer customers a “pay once, own forever” option.
That’s exactly what we dive into in this special episode of WP Product Talk: Yay or Nay – Lifetime Deals for WordPress Plugins.
Hosts Matt Cromwell and Katie Keith kick things off with their signature blend of honesty and insight. They don’t shy away from the nuances and tough questions: Do LTDs devalue your work? Or are they just smart customer acquisition? Are they a short-term win or a long-term liability? And most importantly—are they right for your product?
You’ll hear takes from folks across the WordPress ecosystem—some cautious, some all-in, and some firmly in the “never again” camp. Think you know where you stand? This episode might make you rethink it.
Whether you’re a plugin shop owner, agency builder, or just curious about pricing models that can make or break your product strategy, this conversation is packed with practical insights and candid takes you won’t want to miss.
