These discussions cover the business of WordPress product ownership and growth.
How should WordPress product businesses think about pricing as a growth strategy? Jason Cohen, founder of WP Engine, joins hosts Zack Katz and Katie Keith to share practical frameworks and real-world lessons for using pricing to attract the right customers and build sustainable growth.
Britt Celata of Automattic goes behind the scenes of WordPress.com’s “Stories Worth Hosting” campaign with hosts Katie Keith and Matt Cromwell, sharing practical lessons for building influencer marketing programs that drive trust, awareness, and growth for tech products.
What makes a WordPress product company grow year over year? Drawing directly from our latest Product Growth Survey, this special WP Product Talk panel brings together growing product leaders to reveal the real data, strategies, and market decisions behind their success.
What makes a WordPress product company grow year over year? Drawing directly from our latest Product Growth Survey, this special WP Product Talk panel brings together growing product leaders to reveal the real data, strategies, and market decisions behind their success.
Jonathan Hall of BerryPress shares the unexpected journey that turned an accidental start in WordPress plugin development into multiple plugin businesses, dozens of products, and an international WordPress product company, with hosts Ian Misner and Matt Cromwell.
Many digital projects fail before development even begins. Brad Griffith of Buckeye Innovation joins Zack Katz and Ian Misner to discuss how product teams can avoid costly mistakes by clarifying goals, understanding user needs, and aligning strategy before building.
What does it take to buy and grow an existing WordPress plugin business? Blake Whittle shares lessons from acquiring Infinite Uploads, navigating the first year of ownership, and using his agency experience to scale an established product.
Most WordPress plugins monetize by locking features behind a paywall. RĂ©mi Corson took a different path. After 11 years at WooCommerce, he built Milo with a genuinely free core product and a business model centered on payments infrastructure and optional add-ons. Join Matt Cromwell and Zack Katz on July 22 as they explore alternative WordPress plugin monetization strategies, pricing decisions, and the challenges of building a free competitor in an established market.
AI is creating a growing divide among WordPress agencies. Some are using automation to scale faster than ever, while others are struggling to keep up with changing client expectations and new competitive pressures. Where is the point of no return?
Learn how WP Umbrella built a bootstrapped WordPress infrastructure business to seven-figure ARR by serving agencies with reliability and trust.
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