Britt Celata of Automattic goes behind the scenes of WordPress.com’s “Stories Worth Hosting” campaign with hosts Katie Keith and Matt Cromwell, sharing practical lessons for building influencer marketing programs that drive trust, awareness, and growth for tech products.
What makes a WordPress product company grow year over year? Drawing directly from our latest Product Growth Survey, this special WP Product Talk panel brings together growing product leaders to reveal the real data, strategies, and market decisions behind their success.
What makes a WordPress product company grow year over year? Drawing directly from our latest Product Growth Survey, this special WP Product Talk panel brings together growing product leaders to reveal the real data, strategies, and market decisions behind their success.
Jonathan Hall of BerryPress shares the unexpected journey that turned an accidental start in WordPress plugin development into multiple plugin businesses, dozens of products, and an international WordPress product company, with hosts Ian Misner and Matt Cromwell.
What makes a great product website for a WordPress plugin or theme? Imran Siddiq of Web Squadron joins hosts Matt and Zack to share practical strategies for building trust, showcasing features, using demos, and converting visitors into customers.
What does it take to buy and grow an existing WordPress plugin business? Blake Whittle shares lessons from acquiring Infinite Uploads, navigating the first year of ownership, and using his agency experience to scale an established product.
Most WordPress plugins monetize by locking features behind a paywall. Rémi Corson took a different path. After 11 years at WooCommerce, he built Milo with a genuinely free core product and a business model centered on payments infrastructure and optional add-ons. Join Matt Cromwell and Zack Katz on July 22 as they explore alternative WordPress plugin monetization strategies, pricing decisions, and the challenges of building a free competitor in an established market.
AI is creating a growing divide among WordPress agencies. Some are using automation to scale faster than ever, while others are struggling to keep up with changing client expectations and new competitive pressures. Where is the point of no return?
What do you do when your best customers don’t know they need your product yet? Alex Standiford joins Matt Cromwell and Zack Katz to explore how WordPress product owners can create awareness, communicate value, and guide customers toward powerful “aha” moments.
Discover Customer Retention for WooCommerce with Gina Gindorf of Loya. Learn practical ways to increase repeat purchases and sustainable growth.
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