WP Product Talk
WP Product Talk
Building a Product that Goes Beyond WordPress
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Episode 68 Show Notes: Expanding Horizons – Building a Product That Goes Beyond WordPress

Welcome to another episode of WP Product Talk! Today, we’re diving into a compelling question that many WordPress product creators face: what lies beyond the WordPress ecosystem?

With WordPress powering a significant portion of the internet, it’s tempting to keep our focus narrow. However, today’s discussion with Ronnie Burt, head of Gravatar at Automattic, opens up a world of possibilities. We explore the potential of expanding our products beyond the familiar territory of WordPress, tapping into broader markets, and embracing challenges that come with venturing into new digital landscapes.

Best Advice

  • Ronnie Burt:
    • Emphasize building everything as native to the WordPress way as possible. Using standard WordPress features and structures will future-proof your products and facilitate easier transitions if expanding beyond WordPress.
  • Katie Keith:
    • Suggests thorough market analysis before product development. Consider if the product could eventually extend beyond WordPress, which could influence initial design decisions like whether to opt for a SaaS model or maintain platform-specific functionality.
  • Amber Hinds:
    • Encourages stepping outside the WordPress community to gain broader perspectives and insights. This can help understand potential markets and user needs beyond the WordPress ecosystem, especially useful for products considering expansion into other platforms.

Remember that stepping out of WordPress doesn’t just mean facing new technical challenges—it also opens up vast opportunities for growth and innovation. If you enjoyed this journey into the possibilities beyond WordPress, don’t forget to like, subscribe, and share this episode. Your support helps us bring more insightful discussions to light. See you next week!

Episode Timeline:

  • [00:00:00] – Introduction to the episode’s theme: Is there life beyond WordPress for product developers?
  • [00:01:08] – Ronnie Burt joins the conversation to discuss expanding products beyond WordPress.
  • [00:06:28] – Ronnie shares his journey with Gravatar and its evolution beyond a simple avatar service.
  • [00:10:47] – Exploring the technical challenges and opportunities of taking WordPress products to other platforms.
  • [00:19:11] – Discussion on upcoming changes to Gravatar and new features in the pipeline.
  • [00:25:32] – Thoughts on how to handle transitions to new platforms and the importance of team involvement in innovation.
  • [00:35:16] – Customer feedback and its influence on product development.
  • [00:42:41] – Ronnie offers advice for WordPress product owners thinking of expanding beyond the platform.

Transcript

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