Our 2024 Brand Refresh
Introducing our new WP Product Talk brand! New icon, new wordmark, new typography. Check out our process.
I’m excited to reveal our 2024 WP Product Talk brand refresh! We felt a new, fresh look was a better representative of who we are and what we do with our show.
Here’s a quick overview of the icon, logo, colors, and typography and how it’s being implemented on our website, on X.com, and Youtube.
What We Hope a Brand Refresh Accomplishes for WP Product Talk
Just like when you are considering a brand refresh for your product, we also thought through what we hope a brand refresh might accomplish. Here’s a few goals:
- Create an iconic, recognizable, and memorable Icon
- Create a Wordmark that shows who we are strongly that incorporates the Icon well
- With an Icon and Wordmark we can be visibly recognized on all podcast platforms in a striking manner
- With an icon and wordmark we have the option to make some physical “swag” with flexibility
- The new brand and colors can be leverage on Youtube well to give our show visual “punch”
I also want to give a shout-out to Insomniastd, they were the winning logo and brand guide. I was able to take what they provided to create the full Brand Guidelines Figma file above, and make the gradient variation and others as well. The 99designs process is really helpful for straight-forward brand ideas like this, and if you’re a product owner I’d highly recommend you consider using 99designs to create or refresh your product brand.
Branding? There’s an Episode for that!
And of course, when it comes to the question of branding or rebranding…”there’s an episode for that!”
There’s a great episode with Joost de Valk all about this exact subject. Check it out here:
