Author: Katie Keith

Katie Keith is the Founder and CEO of Barn2 Plugins, a leading WordPress and WooCommerce plugin company with over 90,000 customers worldwide. She also co-hosts WP Product Talk and regularly speaks at WordCamps and industry events about building and scaling successful product businesses.
WordPress lifetime licenses - are they a good idea?

Do Lifetime Licenses Really Cost More to Support? We Finally Have the Data

Published on News and Updates

Lifetime licenses often get a bad reputation for being unsustainable — but are they really? I analyzed six years of Barn2’s real support data to discover how long lifetime customers actually need help, and whether the higher price truly covers the long-term cost.