X/TwitterThis field is for validation purposes and should be left unchanged.Business ProfileWhat is your primary product delivery model?(Required) Freemium Plugin (WP.org free + Pro version) Premium-Only Plugin / Software SaaS / Hosted WordPress Service Theme / Design Products Productized Agency/Service + Product Hybrid Additional contextFeel free to expand if your model is unique or different or doesn’t fit perfectly into the choices above.What is your total team size (including founders & FTEs)?(Required) Solo founder (1) 2 – 5 team members 6 – 15 team members 16+ team members Additional contextFeel free to add any additional context or caveats about your team size.The Hard DataWhat was your approximate YoY revenue growth rate over the past 12 months?(Required) 1% – 9% 10% – 25% 26% – 50% 51% – 100% 100%+ (Hypergrowth) What is your average annual retention / renewal rate?(Required) Under 50% 50% – 60% 61% – 70% 71% – 80% 81% – 90% 91% – 95% Over 95% I don’t offer annual renewals, or “Other” Explain your "other" pricing model(Required)What was your single highest revenue-generating customer acquisition channel? WordPress.org Organic Search / Content Marketing / SEO Affiliate Marketing & Strategic Partnerships Paid Advertising (Google, Meta, Sponsor slots) Direct Word-of-Mouth / Community Presence Email Marketing & Automations The How and the WhyWhat single strategic lever had the biggest positive impact on your revenue this year?(Required) Pricing changes (e.g., price increase, moving to recurring, tier adjustments) Onboarding / Free-to-Paid funnel optimization Introducing a key feature or major add-on Building/Scaling an affiliate/partner network Outbound sales, strategic partnerships, or ecosystem integrations Rebranding or redesigning the marketing site Other Explain your "other" strategic lever please(Required)In 1–2 sentences, what is ONE tactic you tried this year that totally failed or underperformed?(Required)In 1–2 sentences, what mindset or operational shift was key to making growth happen?(Required)You and your Company's InfoNOTE: By submitting this form, you agree to allow us to collate this data into an anonymous survey and feature those survey results on our WP Product Talk podcast. Name(Required) First Last Email(Required) Your Role at the Company(Required)Company Name(Required)Company Website(Required) Consent(Required) I agree to allow this information to be included in a survey which will be showcased on WP Product Talk episodes
